Commercial · New Administrative Capital, Egypt
Shell Pavilion
A showroom sculpted in continuous white plaster, where the walls, ceiling and display plinths are one flowing surface and the objects are the only colour.
Concept project Illustrative work created for this concept website — not a real commission.
- Location
- New Administrative Capital, Egypt
- Area
- 190 m²
- Year
- 2024
- Scope
- Showroom concept, joinery and lighting
- Status
- Concept
The project
The brand wanted a space that would photograph like a gallery and work like a shop. We designed a single continuous surface that rises from the floor into plinths, walls and ceiling.
Lines of light are recessed into the folds of the plaster, tracing the flow of the space toward the window and drawing visitors through it.
Display plinths are part of the same surface, so the products appear to grow out of the room rather than sit on furniture.
Everything technical — speakers, sprinklers, air — is hidden in the shadow gaps between folds, keeping the ceiling uninterrupted.
Gallery
Materials & finishes
- Sculpted plasterWalls, ceiling and plinths
- MicrocementSeamless floor
- Linear LEDRecessed in every fold
See how a room comes together
Build an example living room stage by stage and change its finishes and light in 3D. It is a generic model, not Shell Pavilion.